Skvělý rozhovor o tom, jak změna incentivů funguje lépe, než vzepření se proti těmto incentivům pomocí vůle:
"Design you change once; will power you have to do every day for the rest your life."
O politických opatřeních:
JB: Handing the responsibility to the individual somewhat
takes this problem out of the realm of policy. You aren't a fan of
policy solutions, are you?
BW: The reason I'm not very
sanguine about policy is that it tremendously backfires. I can guess in
1920 that they thought prohibition was going to be a great idea.
There's a lot of things I don't think it would be a good idea to ask
restaurants to do, that won't make them more money, but there are a
lot of things they can do that would help us eat better and they'd make
more money: offering half size portions, not offering bread baskets.
we've tried to do in the past is to fight the obesity crisis by
asking the individual to do it: saying it's will power and education.
We tried to become slim by willpower and then slim by policy, and that
didn't work well. What we haven't done is engage the consumer.