neděle 21. září 2014

Jak zhubnout

Skvělý rozhovor o tom, jak změna incentivů funguje lépe, než vzepření se proti těmto incentivům pomocí vůle:

"Design you change once; will power you have to do every day for the rest your life."

O politických opatřeních:

JB: Handing the responsibility to the individual somewhat takes this problem out of the realm of policy. You aren't a fan of policy solutions, are you?

BW: The reason I'm not very sanguine about policy is that it tremendously backfires. I can guess in 1920 that they thought prohibition was going to be a great idea. There's a lot of things I don't think it would be a good idea to ask restaurants to do, that won't make them more money, but there are a lot of things they can do that would help us eat better and they'd make more money: offering half size portions, not offering bread baskets.

What we've tried to do in the past is to fight the obesity crisis by asking the individual to do it: saying it's will power and education. We tried to become slim by willpower and then slim by policy, and that didn't work well. What we haven't done is engage the consumer.

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